An automotive dealership is a retail business that sells new or used vehicles, typically under a franchise agreement with an automaker. Dealerships also offer financing, maintenance, repairs, and parts services. They act as intermediaries between manufacturers and customers, providing a showroom for vehicle display, test drives, and sales negotiations.
The Business Development Center (BDC) is a specialized department within an automotive dealership responsible for managing customer inquiries, lead generation, appointment scheduling, and follow-ups. BDC teams use phone, email, chat, and digital marketing to engage potential buyers and enhance customer satisfaction.
The BDC plays a crucial role in modern automotive sales by streamlining customer interactions and improving conversion rates. Here’s why BDCs are
